Evolution Fresh / Packaging & Brand Expression Concept
CLIENT: Starbucks ROLE: Design Lead AGENCY: HA CD: Jack Anderson, D. Bates
After acquiring cold press juice maker Evolution Fresh, Starbucks wanted new branding for the line which emphasized the market fresh quality and richness of ingredients free of processed-food methods. To achieve this, I transformed the humble nutrition facts table into a vibrant system of color-coded stripes depicting the wealth of nutrients derived from Mother Nature. The new system seduces the senses through modern and dynamic design while rewarding and educating the audience with informative tidbits about each ingredient. The new look and feel was extended onto in-store signage, juice tender uniforms and shopping bags.