Meow Mix / Packaging concepts

CLIENT: Meow Mix   ROLE: Design Lead   AGENCY: Hornall Anderson

Meow Mix sought to reposition its core line, regain credibility and win new customers through comprehensive rebranding effort. Keeping in mind that cat owners view their pets as real family members, I created brand expression that reflected an understanding of feline-human relations: the cat’s delight rules supreme. The new visual system celebrates cats and their curious and nonconformist nature, while making a bold impact on the shelf.