Radivision / Brand Refresh

CLIENT: Radivision   ROLE: Creative Director   AGENCY: Yurika Creative

"Without us, entrepreneurship is a confusing, solitary journey of struggle with 90% failure rate." - shared their reason for being Mona DeFrawi, the founder.

Meet RADIVISION, one of the hottest startups in the Silicon Valley with a hefty mission: "to ignite the global Entrepreneurial Revolution by building the leading consumer-facing digital TV and social network". When the client came to us with RFP that used words like "radical" and "badass" to describe their brand essence, we knew this is not going to be an easy branding 101.

After doing the deep dive and really getting to know their audience, we've created the solution that truly matches the high aspirations and big dreams the company is going after. The concept of North Star positions RADIVISION as a helpful and inspiring guide, that supports dreamers and visionaries from all walks of life. This digital channel delivers visibility and access through their original video series, rich curated content and interconnected global tribe of like-minded spirits. As a result, aspiring entrepreneurs can continue to chart their own path with confidence, know-how, and support from seasoned pros who really get them.

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We've also created a special EBU ( Extractable Brand Unit ) a signature shorthand symbol that suggests that RADIVISION is always ON, supporting entrepreneurs on their journey to success.

Brand Applications

 A series of inspiring promotional t-shirts

A series of inspiring promotional t-shirts

Business Cards with an edgy attitude.

A loyal coffee mug that helps you take on the most brutal day of the week.

 An office clock that suggests that office hours are just for passive aggressive office drones — not the restless entrepreneurial spirits.

An office clock that suggests that office hours are just for passive aggressive office drones — not the restless entrepreneurial spirits.

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A billboard campaign that motivates and inspires visionaries to never give up in pursuit of their dreams.

 The seasoned veterans take a ride with a newbie and reveal all sorts of educational and motivational tips benefiting each startup as well as the general public, who is curious about the entrepreneurship.

The seasoned veterans take a ride with a newbie and reveal all sorts of educational and motivational tips benefiting each startup as well as the general public, who is curious about the entrepreneurship.