SmartFood / Packaging Line
CLIENT: Frito Lay ROLE: Design Lead AGENCY: Hornall Anderson ACCLAIM: project featured on dieline.com
Frito-Lay created a new line of “better-for-you” snacks targeting women who want healthy nutrition, but refuse to sacrifice taste. To emphasize the happy marriage of indulgence and smart choices, I built the package design around the “&” symbol. When the line made a cameo appearance in Target stores, it flew off the shelves, proving that great product paired with an elegant and witty design always finds a happy audience.