Ms.Taken / Brand Identity & Packaging System

CLIENT: Ms.Taken   ROLE: Design Lead   COPYWRITER: Debra Sterling   AGENCY: HA   ACCLAIM: Project featured on dieline.com

An early-stage start-up wanted a jewelry box for a faux diamond ring protecting single ladies against unwelcome species of the opposite sex. Starting from the client’s proposal for a one-off gag product, I helped come up with a witty name and created a comprehensive identity and packaging, giving birth to a new quirky brand called Ms.Taken. Its humorous and engaging system of messages builds an emotional tie with the audience that goes beyond the product and really helps single ladies get the upper hand.

Photography by Oliver Hutton

card case designed in concert with Kathleen Ullman

pop cultural fact: the video advertising Ms.Taken product gained over 12 million hits since its installment.

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