Meow Mix / Packaging concepts
CLIENT: Meow Mix ROLE: Design Lead AGENCY: Hornall Anderson CD: David Bates
Meow Mix sought to reposition its core line, regain credibility and win new customers through comprehensive rebranding effort. Keeping in mind that cat owners view their pets as real family members, I created brand expression that reflected an understanding of feline-human relations: the cat’s delight rules supreme. The new visual system celebrates cats and their curious and nonconformist nature, while making a bold impact on the shelf.