Quaker Oats / Advertising Campaign

CLIENT: Frito Lay   ROLE: Lead Designer   AGENCY: Hornall Anderson   CD: Michael Connors, David Bates

How do you sell a boringly healthy breakfast to a younger audience, especially if your mascot is an elderly, overweight man in an old-fashioned hat? My concept leveraged Larry the Quaker’s brand equity while celebrating the ordinary children and adults who achieve their daily victories with healthy energy drawn from oats.

The spirit of “Goodness Inside” is manifested through an aspirational campaign which emphasizes the Individual instead of the Product, and draws a more natural and symbiotic connection between the brand and its audience.

TAKE ME TO THE TOP OR TAKE ME TO PROJECTS