Jolly Rancher / Rebrand

CLIENT: Hershey's   ROLE: Design Director   AGENCY: Hornall Anderson   CD:  David Bates  

Jolly Rancher wanted to win more Millenials, a highly unpredictable segment known for its unruliness and frequent brand swapping tendencies. To achieve this I needed to help redefine JR as a bold and irreverent brand that rewards its audience with intensely fruity fun experience. First, I reinvigorated  the logo by adding an iconic grin that captures the snarky attitude of our rebellious youth. Then I led the team to redesign the JR’s  portfolio by creating bold fruit expressions that are as delightful to the eye as they are to the mouth.

TAKE ME TO THE TOP OR TAKE ME TO PROJECTS