Omnicom / Catalyst Identity Development
CLIENT: Omnicom ROLE: Design Director AGENCY: Hornall Anderson ACCLAIM: Graphis Branding 6 CD: Jack Anderson
Catalyst Sessions is a platform which assembles brightest thought leaders from the 200 agencies, which make up Omnicom DAS. To express this collective brain share in refreshing way, I chose the mighty octopus as the core metaphor. By outstretching its tentacles it pulls together the world’s most innovative minds to seek answers and explore inexhaustible opportunities. I extended this concept into a playful visual kit and promotional items to promote the event. This playful system was featured in Graphis Branding 6.