Citation Shares / Capabilities Brochures

CLIENT: CitationShares   ROLE: Design Director   AGENCY: Hornall Anderson   ACCLAIM: Design Winner, Applied Arts 

Citation Shares, the lead innovator in fractional jet ownership worked with Hornall Anderson to re-examine and update their visual kit. I created the winning design concept and lead the effort to create a series of elegant books, each focusing on a different aspect of the Citation Shares’ offerings and reflecting their upmarket exclusivity and sophistication. The new system was an instant hit and the visual language was carried forward onto the client’s website and branded environments.