Redwood Smiles / Brand Identity Development
CLIENT: Redwood Smiles ROLE: Creative Director AGENCY: Yurika Creative
Redwood Smiles came to Yuri Shvets Design with a unique branding challenge. "To us, the children’s emotional needs are just as important as their dental needs," said Dr. Fehmer, the co-founder.
This new pediatric care dentistry needed a visual identity to help them not only confidently stand out from their competitors but also help alleviate kids' anxiety and stress, typically associated with a visit to a dentist. This meant that every branding touch point, starting with the logo and down to the actual office environment had to create a highly optimistic emotional connection between the brand and the audience.
Creating a formal logotype solution felt too corporate and short sighted in this context. Hence, I've chosen a highly unorthodox approach to solve their branding puzzle. I've created a set of goofy, charming and utterly non-threatening Little Redwood Monsters. These characters instantly appealed to Millenial moms by making their kids feel safe and unafraid during each appointment.
Thus, the new brand identity in tandem with empathetic and competent care helped elevate parents' trust, which is the most valuable asset for any brand. In turn, they continue to bring their kids back as well as proactively referring Redwood Smiles with confidence to others.