Radivision / Brand Refresh
CLIENT: Radivision ROLE: Creative Director AGENCY: Yurika Creative
"Without us, entrepreneurship is a confusing, solitary journey of struggle with 90% failure rate." - shared their reason for being Mona DeFrawi, the founder.
Meet RADIVISION, one of the hottest startups in the Silicon Valley with a hefty mission: "to ignite the global Entrepreneurial Revolution by building the leading consumer-facing digital TV and social network". When the client came to us with RFP that used words like "radical" and "badass" to describe their brand essence, we knew this is not going to be an easy branding 101.
After doing the deep dive and really getting to know their audience, we've created the solution that truly matches the high aspirations and big dreams the company is going after. The concept of North Star positions RADIVISION as a helpful and inspiring guide, that supports dreamers and visionaries from all walks of life. This digital channel delivers visibility and access through their original video series, rich curated content and interconnected global tribe of like-minded spirits. As a result, aspiring entrepreneurs can continue to chart their own path with confidence, know-how, and support from seasoned pros who really get them.
We've also created a special EBU ( Extractable Brand Unit ) a signature shorthand symbol that suggests that RADIVISION is always ON, supporting entrepreneurs on their journey to success.