Expertise

I bring with me over 17 years of award-winning brand building expertise, honed in the boiling rooms of some of the top Seattle creative agencies, including Hornall Anderson and Lemley Design.

During this time I’ve gained invaluable experience, while helping bring bold brand visions and launching new product lines for such prominent players as Starbucks, REI, Tropicana, Metropolitan Market, and AxonVR.

After starting my own branding consultancy in 2014 I bring the same passion and quality, while helping differentiate emerging brands across America as well as the ambitious local Northwest entrepreneurs.

Point of View

What I’ve learned over the years is that clients don’t need over inflated budgets and huge teams to bring brands to life. Rather they need a highly passionate and dedicated creative who has a trust and a direct access to the founder/ceo. I’ve proven time and time again that when a designer and a client share the same vision and responsibilities and unafraid to invite the world of possibilities, amazing things are bound to happen. Please read my clients’ TESTIMONIALS to find out what you can expect from my involvement.

Capabilities

•    Brand Identity Development for emerging brands in need of the strong visual presence

•    Brand Revitalization Initiatives for established yet tired brands aiming to elevate their
      relevance or reach out to the new markets

•    Business stationary systems

•    Brand Architecture

•    Naming and Taglines

•    Brand Guidelines

•    Company and Product Literature

•    Strategic Packaging Design Systems

•    Branded uniforms Systems

•    Apparel Marking Systems

•    Interior and Exterior Signage

•    Advertising and Poster design

Acclaim

My work has been recognized several times by national competitions including Graphis, NY Type Director’s Club, Print, Communication Arts, HOW, STEP, Applied Arts, American Corporate Identity and Creativity.

Starbucks / Evolution Fresh rebrand won Silver at the Seattle Show

EOS Airlines Branding and Space Design
showcased in Communication Arts Magazine and featured on Creativity website

Omnicom Catalyst Identity Program showcased on Graphis website, Branding 6

Frito Lay Smartfood Packaging System
featured on icanbecreative.com, 250 Beautiful and Creative Designs For Inspiration,

The “Hog Fish Mouse” logo won Gold at ADDY’S, National Advertising Awards
It was chosen from over 60,000 submissions entered annually in the competition.

Seattle's Best Coffee, Ms.Taken and Tostitos Packaging Systems featured on
The Dieline, world's leading packaging blog

REI Rebrand Program
featured in Communication Arts magazine and Print Design Annual

Naked/Aggression Artist catalog acquired by MOMA, New York, Library of Rare & Artist Books